I have been working on 2 different logos this week. One is a simple revamp and the other is a completely fresh design for my digital agency.
Going through the process of creating the logo I found a few aspects very helpful in starting to put it together.
1. Find Inspiration
To create the logo you need some base idea of what it is going to looking like or what effect you want it to have on the audience. You can start by researching what logos are already being used in your niche to get the creative juices flowing
2. Text Element
If you logo has a text element to it head to www.dafont.com and you can type in the word or letters you want to display in your logo and it will show you what it will look like in thousands of different fonts. It will save you a lot of time in font selection and help you to quickly get the look you are after
3. Different Elements
When creating a text logo you want a section of that to be recognisable if it is over 2 words long because putting a logo any longer than 1 word long in social mediums like Facebook business pages it starts to lose its effect. Many designs go for a revamp of the first letter to make it usable in apps and Facebook pages. Some examples are Facebook, Twitter, Google+, Tumblr and the list goes on of big companies that use this approach to their logo creation.
4. Drawing Ideas
Sit down with a blank piece of paper and just start sketching ideas. Make a list of objects or shapes that you potentially want in the logo or start listing some potential layouts. The logo creation phase is very much experimental and trial and error until you find that happy medium
5. Using Fiverr
If you are stuck for creativity or have finished a drawing and want someone to quickly put it together for you on illustrator you can use services such as Fiverr which will do the hard work for you for $5. It is a fantastic website where you can get a lot of online things done for you at very cheap prices. In saying that, please avoid all SEO related gigs as they will more than likely destroy your rankings.
Get a few different versions of your logo and find a Facebook group with a large following and get their opinions on the logo it may make you think about something you had otherwise not considered or it may give you some feedback you were not expecting and help you to make some necessary adjustments.
The other option if you are not bootstrapping is to use a service like 99Designs that have designers competing to be the best design. It is a great way to get a lot of different ideas for your logo and some great feedback.
A logo doesn’t have to make or break you although having a logo that stands out does make a difference. If you are bootstrapping for a blog or a small website don’t waste a lot of time on the logo design you can revisit it later after you have established a following and your business has evolved and it will help you create a logo that will better suit your business.
I look forward to seeing some impressive logos.