The challenge I have set myself of putting up a new blog post every single day has already brought up some challenges.
So what are the plans for the blog that I will be working on?
1. Batching Content
The biggest one is I know there will be some days that will be extremely difficult to produce a blog for reasons out of my control on a particular day. I have heard of batch producing content but I have never tried it until now.
During the first month of the challenge I produced a new blog post every single day on the day. Going forward I am planning to do some batching of blog posts and scheduling them on days where I cannot write a blog post on that day.
This might involve writing 3 blog posts on a Sunday and batching two of them for a later date in the emergencies folder and have a safety net of about 20-30 blog posts and monitor them accordingly.
This will ensure that the 365 day challenge is met and there is always new content on a daily basis.
2. Internal Linking
Many of the blog posts relate to another blog post or can be linked to them in some way. I need to read through the blog posts and make the appropriate internal linking.
I need to put in place better structures to do this as reading through every blog post to look for internal links is going to be a very time consuming process. However I am thinking along the lines of creating a document and dot pointing the main points or potential internal linking opportunities to reduce the time I spend on it and also to increase my productivity [LINK]
What does internal linking do? It increases you views to other pages on your website and keeps people on your site for longer if they find the engaging content they are after. Internal Linking is also a relevant SEO strategy.
The end goal isn’t to rank in search engines. This is a personal blog with no products associated with it. I will of course monitor the traffic levels to see which blogs are being read the most and what people are enjoying reading based on the amount of time spent on each page.
I am extremely analytical and these numbers and enjoy analysing the stats and figures.
The end goal with this particular blog is to practice the techniques I need to practice, improve my writing ability, grow with the blog and look for opportunities, commit to a goal that has been set, meet some new people and gain a small readership.
3. The Money Is In The List
Every online marketer has heard this. It basically means if you have built an email list with thousands of subscribes you are much more likely to be successful in selling products on courses online to your loyal readership.
The problem I have with this currently is that if I build an email list up of people reading my personal blog it is not likely to convert very highly in other niches as I haven’t confirmed if there is even initial interest in that second niche. For example there is no point sending out an email to my readers saying I am launching a new sports supplement if none of them are reading any articles related on sports supplements.
There are other opportunities to target these people through remarketing of specific posts. If I write a sports article I can target those people across the internet with further advertising offering specifically the people that have read that sports article the sports supplements offer.
I will be starting an emailing list on the website soon. It is more for my readers to keep up with what’s been happening. It will be a weekly roundup of the 7 blogs that were posted that week. Again this is a great way to drive traffic and it serves as a reminder that the blog is still active.
4. The Design
The next aspect I need to work on is the design. I knew it wasn’t ready before I released the website but I have also spoken a lot about how the time is never perfect and I just went ahead and released it. I don’t regret it for one second and I am going to slowly start growing with the blog and make the changes to the design as they need to happen.
One of the biggest design changes will be adding the email opt-in form and creating a top navigation bar on the website as well as quick links to various articles in the side column.
This is a poor aspect of mine. I know the blogs are littered with spelling mistakes and grammar errors because I don’t re-read them, I literally type and publish to get them done. I have corrected some errors here and there but when you are writing a blog a day honestly you just want to get out what you want to say, publish it and then be done with it. I have appreciated the emails about a few big grammar and spelling errors. Unlike Facebook posts where people correct your grammar I actually appreciate the feedback on the website. 1. It means your reading the blog 2. You cared enough to make some effort to read out to me and let me know. You guys help me improve the website and I appreciate that. As for Facebook posts just let that poor grammar be!
That’s what is in store with upcoming improvements. I am always open to suggestions for what you readers want to see more of. If you want to see more of a particular article type or would like an article on anything else please comment below and I will get to work on it.